AI & Data: understand, integrate, structure intelligently

AI and Data

AI and data don't replace strategy—they augment it.

In this category you will find:

  • content to understand the concrete uses of artificial intelligence in a premium marketing strategy,

  • data analysis as an alignment tool (not just reporting),

  • tools to speed up your execution without losing your uniqueness,

  • approaches to integrate AI and data in a pragmatic, useful and strategic way.

For brands that want to go beyond trends and intelligently integrate these new levers into their growth model.

AI ACT: Should we specify AI-generated content?
AI and Data

Should content be disclosed as AI-generated? What the AI ​​Act will change in 2026

September 18, 2026

Since August 2, 2026, one question has been repeatedly asked: should we now display "AI-generated" everywhere? The concrete answer is in this article…

New AI Overview and AI Mode report for Google Search Console
AI and Data

Google is finally measuring your visibility in its AI responses: what Search Console really shows

August 26, 2026

What does Google Search Console's new AI Impression Overview report show, how do you interpret it, and how do you integrate it into your SEO reporting?

AI chat interface displaying a brand visibility gauge, illustrating Share of Model as the new AI SEO KPI in 2026
AI and Data

Share of Model: How to measure your AI visibility in 2026

June 26, 2026

Share of Model measures your visibility in ChatGPT and Perplexity. How to track it accurately. SparkToro 2026 study (2,961 tests).

llms.txt, should you use it for your GEO optimization, in-depth survey
AI and Data

LLMs.txt: Is it really necessary to implement it in 2026 to optimize your GEO SEO?

April 28, 2026

Since September 2024, a small text file in your website's root directory has been generating a lot of buzz in the SEO and GEO communities. LLMs.txt is being touted by some as the AI's robots.txt file, and by others as the 2024 meta keywords tag. Neither, in reality. Honest investigation, with supporting data.

SEO vs GEO in 2026
AI and Data

SEO vs. GEO: Understanding the difference between traditional SEO and AI-powered SEO

March 19, 2026

For over 20 years, online visibility relied on SEO. Today, with conversational engines and generative AI, a new field is emerging: GEO, or Generative Engine Optimization.

How AI understands and recommends brands based on their positioning
AI and Data

What do brands need to understand to be recommended by AI when volume alone is no longer enough?

February 2, 2026

It's crucial to understand that search engine optimization (SEO) efforts for AI rely on the depth of your brand's positioning. AI doesn't just display results; it actively selects them. Discover how to optimize your marketing strategy to be not only visible but also recommendable in this new era of SEO.

A graph representing a marketing dashboard where curves move towards AI channels, a metaphor for the changing interpretation of KPIs in 2026.
AI and Data

Your KPIs no longer mean the same thing: how to relearn how to read your numbers in the age of AI

November 17, 2025

By 2026, a drop in traffic no longer necessarily means your site is declining. Users are now using other channels: AI engines, conversational search, and cross-referencing recommendations. This article will help you relearn how to interpret your KPIs, distinguish useful data from noise, and put marketing back at the heart of…

An entrepreneur installing Google Analytics on WordPress, symbolizing marketing autonomy and technological simplicity.
AI and Data

How to set up Analytics tracking on WordPress (without being an expert)

November 13, 2025

You don't need to be a tech expert to track your numbers. In 5 steps, install Google Analytics on WordPress without a developer, configure Axeptio to stay compliant, and discover how AI can guide you every step of the way. This guide shows you everything, one step at a time.

Descript review for editing short form videos
AI and Data

Review of Descript: AI-powered video editing tool

May 6, 2025

Our full review of Descript after 6 months of using it to create shorts and edit interviews. Features, pricing, and how it compares to CapCut…

why people buy - SCAF model - David Rock
AI and Data

SCARF Model: The Challenges of Neuromarketing for Your Business 

March 11, 2025

Why do some marketing strategies fail despite solid data? Why do excellent products sometimes struggle to find a market? One answer lies in David Rock's research.

what is a data-driven company
AI and Data

What is a data-driven company?

September 24, 2024

What is meant by a data-driven enterprise? What is this approach favored by so many startups, and how can you implement it within your company?