Effective Method for Choosing a Memorable and Lasting Brand Name
Choosing the name of your company or product is a foundational step in starting your business. Will it stay in people’s minds? Will it become synonymous with success, an idea, or a specific universe? Given how crucial this decision is, it’s easy to feel the pressure and lose focus. That’s why the ELLEVATE team has created a simple and effective method to help you select a brand name that will be memorable and showcase your values. Here are the five essential qualities of a brand name that leaves a lasting impression. Introducing the SMILE method! Suggestive: Evoke Something Specific The first step in selecting your brand name is ensuring it’s suggestive. It must evoke something instantly and precisely. Don’t name a pair of shoes “automobile,” or create a brand for babies with an unrelated term. The name should immediately create a mental connection in the mind of potential customers. Imagine a name that tells a story or sparks an emotion…
