Digital Marketing Blog

The SCARF method is a well-known approach to building impactful and effective advertising (or even editorial) content for your audience. We highly discourage relying on guesswork, which is often seen as an ineffective strategy. Humans are funny creatures. What they tell you is bothering them isn’t always what really matters, and if you ask them what they want, they often can’t give you a clear answer. So, to stay as close as possible to their needs and desires, it’s better to take an indirect approach. Don’t worry, we’re not suggesting spying on your target audience—just learning how to better understand their must-haves and “aha moments.” Let’s dive into the SCARF method, the best way to create advertising content that truly speaks to your audience and brings you tangible benefits. S for Social You’ve done your persona research, so you know which social media platforms your target audience spends time on. Whether it’s LinkedIn, Instagram, TikTok, Pinterest, or YouTube, now is…

A good internal linking structure guides your visitors through the maze of your website, optimizes the user experience, and strengthens your online presence. In this article, we will explore simple yet highly effective habits to improve your internal linking strategy, with concrete examples and practical advice. What Exactly Is Internal Linking? Internal linking…

When it comes to web projects, the difference between stagnation and success often lies in the working method. The Agile method is an approach that doesn’t just follow a set plan but adapts to changes, promoting close collaboration and rapid delivery. In this article, we’ll explore how to integrate the Agile method with…