Strategy & Positioning: Laying the foundations of your premium marketing

For 20 years, SEO relied on keywords. AI search engines, however, think in terms of entities. Understanding this shift means understanding why some brands disappear from search results—and how to avoid becoming one of them.

For over 20 years, online visibility relied on SEO. Today, with conversational engines and generative AI, a new field is emerging: GEO, or Generative Engine Optimization.

What companies need to change in their marketing strategy in 2026 to remain visible on Google, in AI engines and in new search interfaces.

It's crucial to understand that search engine optimization (SEO) efforts for AI rely on the depth of your brand's positioning. AI doesn't just display results; it actively selects them. Discover how to optimize your marketing strategy to be not only visible but also recommendable in this new era of SEO.

How do you choose your acquisition and communication channels, and how do you nurture them with the right marketing strategy? Here's a secret: there's no such thing as a good marketing strategy; there's YOUR marketing strategy.

Are you hesitant to take the plunge into outsourcing? Let's see how delegation can boost your marketing strategy and your business.

Looking to structure your marketing approach? This guide details each step to transform your vision into concrete results.

Between growth plan, customer targeting, competition and turnover, where to start?

What is the real added value of outsourced marketing directors in terms of growth and performance? We tell you everything!…

Stop marketing efforts that don't convert! Get off to a good start with a well-calibrated marketing audit. Ellevate tells you everything here.