Marketing Strategy and AI Training

2.5 hours to go from confusion to action

Stop being controlled by AI.
Understand what is really changing and identify your 3 concrete priorities.

This training is designed for SME/ETI leaders who reject tech jargon and want a clear strategic vision, not yet another tutorial on quick fixes.

purple Ellevate logo

This training is for you if...

You are an executive or manager and you feel that AI is changing the game in marketing, but no one on your team really knows where to start.

You may have already:

➤ Paid for ChatGPT training for your teams (who are testing without vision)

➤ I've seen your competitors communicating about their AI initiatives

➤ Feeling that your marketing performance indicators no longer mean the same thing

➤ Noticed rising anxiety in your teams ("Is my job going to disappear?")

The real problem? It's not a lack of tools. It's a lack of strategic clarity about what's actually changing for your business.

Enhanced marketing and AI

Why you're stuck (and it's not your fault or your team's)

The problem isn't AI. It's the lack of connection between the tech and business aspects of everything offered on the market today.

Your current situation:

The result for you and the entire team: Mental overload, scattered efforts, fear of making mistakes. And all the while, the gap with your competitors widens.

What you will unlock in 2.5 hours

A training program with 0% jargon and 100% strategic vision and concrete action

Module 1: Strategic Clarity & Mindset (45 min)

Understanding what really changes (and what doesn't)

  • What AI is transforming specifically for your company in 2025-2026
  • Why the rules of digital marketing have changed (AI recommendations, use of voice)
  • The 3 myths that paralyze your teams: "AI will replace us", "it's too technical", "we have to start all over again", "we're beginners"
  • Exclusive insight from Toronto: what's brewing in North America and coming to France in 6-12 months

➜ Objective: To remove the emotional blocks of your team and yourself regarding AI and its impact on your business.

Identify where to act now to remain competitive

  • Analysis of your situation Current strengths, points of friction, AI opportunities
  • The 3 marketing projects that can no longer wait (based on your reality, not a template)
  • How to identify "surgical" AI use cases: those that save time without revolutionizing everything
  • Prioritization: what do we do now, in 30 days, in 90 days?

➜ Objective: To leave with YOUR 3 concrete priorities , not a generic list

Knowing what to do starting tomorrow and how to measure the impact

  • Your roadmap for the first 30 days: who does what, in what order
  • How to read your marketing performance indicators in the age of AI (they no longer mean the same thing)
  • Strategic reflexes to develop in order to anticipate instead of reacting
  • How to get your teams on board without creating resistance

➜ Objective: To transform clarity into action, with a plan your teams can execute

Jade Caillot, AI marketing consultant

What you actually receive

A strategic session that transforms your relationship with AI

Bonus: Access to quarterly updates on sectoral developments in AI (exclusive newsletter)

An investment that pays for itself as soon as the decision is made

€390 excluding VAT for up to 5 people

That's €78 per person — cheaper than a strategic lunch

  • €50 excluding VAT per additional person (up to 10 people max)
  • Session in interactive video from Toronto (advantage: North American perspective on AI) 
  • Simple invoicing after date confirmation

⚠️ Not eligible for professional training, but deductible as strategic advice


Our guarantee of clarity

In 2.5 hours, you and your team:

  • ✅ Understand exactly how AI is changing your marketing
  • ✅ Know exactly where to start (your 3 identified priorities)
  • ✅ Regain meaning and autonomy in the face of innovation

Why now is the right time

The advantage of a transatlantic vision

From Toronto, I am at the heart of the North American AI ecosystem, where OpenAI, Anthropic, and Google test their innovations before European deployment.

What this changes for you:

  • Vision 6 to 12 months in advance on the trends that are coming to France
  • Adaptation to the European reality (GDPR, human sensitivity, SME pragmatism)
  • A training program that anticipates instead of reacting

While others are discovering the changes, you have already prepared for them.

The real question you should ask yourself

In 3 months, would you like…

❌ Still in the dark, with a team testing randomly and competitors making progress?

✅ Have a clear vision, 3 concrete projects underway, and an aligned team that knows where it's going?

The difference between these two scenarios? 2 hours 30 minutes and €390.

Upcoming sessions available

December Session :
Thursday, December 18, 15pm-17:30pm (Paris time)

January Sessions :
Thursday, January 15, 15pm-17:30pm (Paris time)
Thursday, January 22, 15pm-17:30pm (Paris time)

Video conference format, Zoom link sent 24 hours in advance
Places are limited to 3 sessions per month to guarantee the quality of the discussions.

Book your session now

Option 1: Book directly

Option 2: Talk to Jade first

FAQ Marketing Strategy and AI Training - Ellevate

This session is designed for leaders and managers of SMEs/mid-sized companies who reject technical jargon and seek a clear strategic vision . The objective is to enable them to stop being overwhelmed by AI , to overcome emotional barriers within their teams, and to identify their 3 concrete priority adjustments for the next 30 days.

The training is a 2.5-hour interactive video session , 100% focused on strategic vision and concrete action ( zero technical jargon ). At the end of the session, you will leave with:

  • Your 3 concrete and surgical priorities (based on your business reality).

  • A roadmap for the first 30 days.

  • An internal communication guide to get your teams on board without anxiety.

Yes, indeed, the session is being hosted from Toronto. This is an advantage for you because Ellevate is at the heart of the North American AI ecosystem (where innovation is tested before it reaches Europe). This advantage gives you a 4- to 9-month head start on trends arriving in France, allowing you to anticipate major changes instead of reacting to them.

No, the training is 0% technical jargon. It doesn't present AI from an engineering perspective, but rather from the point of view of its concrete strategic implications. Therefore, LLMs will be discussed, and their operation will be explained solely to understand how to use the system to enhance your company's visibility. It's important to note that this training is not eligible for professional development funding (like the CPF), but it is tax-deductible as strategic consulting.

 

The session costs €390 excluding VAT and is designed to accommodate up to 5 people from your team. Additional participants can be added for €50 excluding VAT each, up to a maximum of 10 participants, to ensure the quality of the discussions.

Why do leaders choose this training?

What makes the difference

One last thing before deciding

This training is NOT for you if:

This training is for you if:

If this is the case for you:

Free GEO audit

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