Marketing Restructuring

90 days to transform chaos into a high-performing system

Stop chasing after your marketing.
Build a stable system that generates predictable growth.

For leaders who know they need to go digital but who have neither the expertise, nor the time, nor the energy to transform this mountain into an action plan.

purple Ellevate logo

This restructuring is for you if...

You are an executive or manager and you feel that your marketing is at a standstill and no longer delivers visible results. 

➤ Your teams produce, publish, communicate… but it's impossible to link that to revenue

➤ Priorities change weekly depending on the urgency of the moment

➤ Your performance indicators become meaningless with the arrival of AI

➤ You are no longer able to make reliable financial projections for marketing

➤ You are constantly in reaction mode, never in strategy mode

The real problem? Your marketing lacks, or no longer has, a solid foundation. And without foundations, it's impossible to build anything lasting, even less so with the arrival of AI.

Enhanced marketing and AI

Why haven't you acted yet (and that's normal)

What you fear, and how we avoid it

#1: The theoretical Rube Goldberg machine

"They're going to give me 60 PowerPoint slides and tell me 'good luck'."

Our approach:
We work in Your business for 6 weeks. No paperwork left for you to manage on your own. We build with We train your teams and install the tools.

#2: Internal Overload

"This will add to the workload of my already overworked teams."

Our approach:
On remove We don't add to the mental load. We clarify, simplify, and automate. Your teams can finally breathe. They can focus on what motivates them and waste less time on time-consuming and exhausting micro-tasks. 

#3: The scorched earth policy

"Someone's going to show up and say everything needs to be redone."

Our approach:
We start with what already exists and we strengthensNo clean slate. We value what works, we fix what's broken, we add what's missing. We never assume that everything should be thrown away. 

#4: AI, the engineer's way

"I don't want a systemic revolution, nor do I want to become an engineer."

Our approach:
AI is being integrated in a way that surgical et progressiveOnly where it truly creates value. Zero radical revolution, zero jargon. We have a very pragmatic approach to tech. 

The Ellevate intervention: 6 intense weeks + 2 transition weeks

A major project led from within, with a clear beginning and end.

I temporarily become an integral part of your company to rebuild the foundations of your marketing. My approach is never that of an detached, out-of-touch consultant.

Phase 1: Diagnosis & Feasibility (Weeks 1-2)

Understand where you really are and where you can go

What I do:

  • Comprehensive digital audit Website, social media, email marketing, advertising, tools in place: Website, social media, email marketing, advertising, tools in place
  • Team audit Individual interviews with each member of the marketing team to understand their role, their frustrations, their aspirations
  • Competition analysis Where do your competitors stand in digital and AI?
  • Feasibility analysis Comparison between your growth objectives and your current resources

Phase 1 Deliverable: Diagnostic report with feasibility analysis and prioritized strategic recommendations

➜ At the end of this phase, you know exactly what the problem is and why

Build the missing system

What I do:

From a strategic point of view:

  • Definition of the overall business-aligned marketing strategy (not a copy-paste of a template)
  • Identification of surgical AI use cases where AI truly creates value for your teams
  • Creation of prioritized quarterly plan The projects for the next 90 days, in order

On the operational level:

  • Etablishing of clear routines and processes who does what, when, how
  • Pragmatic integration of AI in existing workflows (no revolution, continuous improvement)
  • Installation of a simple control system A dashboard with the key performance indicators that truly matter in the age of AI, and most importantly, explained.
  • Creation/update of all functional documents : briefs, processes, guidelines, calendars

On a human level:

  • Team training to new processes and the strategic use of AI
  • Alignment of all around the same vision and the same priorities
  • Transition of "We are suffering" à "We're piloting"

➜ At the end of this phase, your marketing system is up and running and your teams know how to execute it

Making sure it runs smoothly without me

What I do:

  • Presentation of complete digital optimization report to the management
  • Handover with the teams We make sure that everything is clear and executable.
  • Ritual of first piloting : we launch the first actions together
  • Definition of points of vigilance for the next 3 months

Bonus: 2 weeks of email support after the mission is completed to answer any questions that arise during execution.

➜ You are autonomous, your teams are confident, the system works

Jade Caillot, AI marketing consultant

What you actually receive

A complete marketing system, ready to execute

1. Digital Optimization Report

Your 2026 Marketing Management Manual

  • Comprehensive marketing strategy aligned with your business objectives
  • Mapping AI use cases tailored to your business
  • Prioritized quarterly action plan (30/60/90 days)
  • A guide to strategic reflexes for staying visible in the age of AI

2. Operational Processes & Routines

The system that allows your teams to execute without you

  • Streamlined marketing workflows (creation, validation, publication)
  • Process of integrating AI into daily tasks
  • Structured editorial calendar and campaign planning
  • Established team rituals (weekly, monthly, quarterly)

3. Management System & Clarified Indicators

The indicators that truly enable decision-making

  • Dashboard adapted to the era of conversational search
  • Performance indicators that are actually linked to business performance (not just pretty graphs)
  • Method for analyzing and adjusting the strategy
  • Simplified reports for management

4. Teams Formed & Aligned

The human capital that makes the system work

  • Practical training on the new processes
  • Skills development in the strategic use of AI
  • Alignment around the vision and priorities
  • Accessible and clear reference documents

What actually changes after these 90 days?

External transformation (what your market sees)

Internal transformation (what you experience on a daily basis)

Le ultimate benefit : Your marketing is becoming a predictable growth driver, not a vague cost center.

Investment & ROI

Price: Between €7,000 excluding VAT and €15,000 excluding VAT

The exact price depends on:

The size of your marketing team
The complexity of your existing digital ecosystem
The number of channels to be structured
The current level of digital maturity

Included in all cases:

6 weeks of intensive intervention in your business
All the deliverables mentioned (file, process, training, management system)
2 weeks of post-mission support via email
Access to quarterly updates on AI and digital marketing

Billing: 50% upon signing, 50% at the end of phase 2 (before final delivery)

How to calculate ROI

Ask yourself these questions: 

  1. How much is your dispersed marketing currently costing you? 

➤ Management time wasted in reaction
➤ Scattered actions that generate nothing readable
➤ Missed growth opportunities
➤ Team turnover due to frustration

2. What is the value of a system that stands up well and performs well?

➤ Reliable financial projections – better investment decisions
➤ Autonomous teams = you can focus on the business
➤ Predictable marketing = stable and controllable growth
➤ Ahead of your competitors = market share gained

If a stable system allows you to earn an additional €50k in revenue over the year (thanks to visibility, consistency, efficiency), the investment is recouped in 2 to 4 months.

Why now ? 

The strategic emergency

2025-2026 is the pivotal year where AI is reshaping the landscape of digital marketing:

  • Conversational search that changes the rules of SEO
  • AI recommendations that replace organic discovery (via Google and other traditional search engines)
  • Generic content that drowns out brands without clear differentiation

Companies that structure themselves now gain an 8-12 month advantage over those that wait.

Toronto's advantage

From Toronto, I am at the heart of the North American AI ecosystem, where innovations are tested before being deployed in Europe.

What this changes for you:

  • Anticipatory vision I am aware of the changes that are coming to France in 6-12 months.
  • European adaptation GDPR awareness, company culture, SME pragmatism
  • Winning hybridization North American innovation + European realism

While others are discovering the changes, you have already integrated them into your system.

For whom this is NOT done

This restructuring Is not for you if:

For whom is this PERFECT?

This restructuring is for you if:

If this is the case for you:

How does it work concretely?

Next availability & process

Step 1: Qualification exchange (30 min)
  • You present to me your situation, your challenges, your objectives
  • I'll explain how I work and what we can build together.
  • We'll decide together if it's the right time and the right approach.

  • I analyze your situation in depth
  • I'm sending you a detailed proposal with the exact scope and price.
  • We'll adjust it together if necessary.

  • Contract signing and 50% launch payment
  • Scheduling and organizing the intervention
  • Planning for the start of phase 1 

Restructuring and marketing outsourcing ellevate jade caillot

Next available dates for restructuring

Possible start:
January 2026 (1st place)

Possible start:
March 2026 (2nd place)

These missions are limited to 3 per quarter to guarantee the quality of support.

Do you have any questions?

Option 1: Exchange 30 min

To see if it's right for you

Option 2: Write to us directly

contact@ellevate.fr

The real question you should ask yourself

In 6 months, would you like…

❌ Still in chaos, with marketing that consumes energy without creating clear growth?

✅ Having a stable system, confident teams, and marketing that generates predictable growth?

The difference between these two scenarios? 90 days and a decision now.

FAQ

Yes. The audit is completely customized. It adapts to your level of digital maturity, your organization, and your ambitions. Whether you're a startup, an SME, or a DNVB in the acceleration phase, we tailor the analysis to your real-world challenges.

Expect to receive a response time of 10 to 20 business days, depending on the depth of the requested analysis and the availability of access and data. You will receive a complete deliverable plus a 45-minute to 1-hour feedback session.

  • A summary file structured by lever, with observations, points of friction, opportunities.

  • A prioritized action plan (quick wins, medium-term levers, long-term projects).

  • Concrete recommendations on your tools, messages, journeys or budget allocations.

  • A video restitution to review everything and answer your questions.

  • A personalized project timeline if you wish to move forward with us.

We audit digital channels from a business perspective . This means we also analyze how each lever supports (or hinders) your strategic, commercial, or organizational objectives.

 

Always. Even the best-equipped organizations have quick-impact actions. The audit also serves to identify what can be optimized without major overhauls.

 

We don't use AI to audit for you. Instead, we integrate a strategic perspective into the analysis, focusing on aspects of your processes that could be optimized by the effective use of AI : targeted automation, time savings, large-scale personalization… all without ever compromising your premium brand image. The goal: to offer you realistic, concrete optimization strategies tailored to your teams.

We use professional tools like GA4, Search Console, Semrush, Ahrefs, Hotjar, Hubspot, Matomo, and Screaming Frog… but above all, we combine them with human, business, and strategic analysis. Where a tool provides data, we provide meaning , correlations, and actionable recommendations directly linked to your objectives.

AI at the service of humanity. 
Marketing in the service of performance

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