Support in outsourced marketing management (Fractional CMO)

An expert to guide your daily marketing strategy

Stop coordinating everything yourself.
Delegate marketing management to a Director who guarantees the strategy, anticipates AI and gets things done.

For executives who need a marketing mind, but who have neither the time to recruit a permanent employee, nor the desire to manage marketing on a daily basis.

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This Integrated Marketing Department is for you if...

You are a manager and you feel that the missing link is a strategic marketing leader . You clearly see that marketing is at a standstill and no longer delivers visible results despite the efforts of your operational teams.

➤ You have a marketing team, or a graphic designer and a community manager from time to time, but no one is really driving the strategy or ensuring its consistency on a daily basis.

➤ Actions are launched, but the constant arbitration falls back on you ( did we even launch this campaign? What did it achieve? )

➤ You are the conductor despite yourself : you coordinate, you approve, you propose

➤ AI is reshaping the marketing landscape, but no one internally has the capacity to anticipate instead of reacting

➤ Hiring a Marketing Director on a permanent contract is too expensive (€100k+/year, 6 months of recruitment, risk of hiring the wrong person)

The real problem? You need to someone who pilot your marketing strategy full-time, but you are not ready for a permanent contract commitment.

The missing link in your organization

Why your marketing efforts aren't generating the expected growth

Symptom 1: No one guarantees consistency

  • Your teams are executing, but each one is working in their own corner.
  • The service providers are doing their job, but without an overall vision.

Result: dispersion of efforts, loss of brand consistency

Symptom 2: The arbitration decisions fall back on you.

  • Are we doing this campaign or that one?
  • "Should we invest in this channel or that one?"
  • "ChatGPT says X, but our agency says Y, what do we do?"

As a result, you spend your time refereeing instead of leading.

Symptom 3: AI is arriving, but no one is leading the integration

  • Your teams are testing AI tools on their own.
  • You see the competitors moving forward, but you don't know where to start
  • No one has the strategic heights to turning AI into a competitive advantage

Result: missed opportunities, a growing gap

Symptom 4: No medium-term projection

  • You operate quarter by quarter, but without a central theme.
  • It is impossible to make reliable financial projections on marketing

Result: sawtooth growth instead of a stable trajectory

What your marketing needs

Consistency

Anticipation

Rigor

Growth mindset

I am now your Integrated Marketing Director

I am NOT:

I am :

What does an accompaniment look like?

I arrive when: We no longer know which direction to take, or when we are moving forward but without a clear guiding principle.

Let me clarify: Where are we going, why, and how are we going to get there in concrete terms?

I propose: A sustainable plan, adapted to the company's actual resources

I assure you: Without lulling you into complacency. I activate without being abrupt. I shift the teams from "we're passive" to "we're in control."

My method of action: 

  • I speak the language of management AND that of the teams
  • I translate the strategy into executable actions
  • I bring AI innovation back down to earth, without jargon or sudden revolutions.
  • I bring everyone around the same table and make sure things move forward.

The 7 key missions that I continuously carry out

Mission 1: Overall Marketing Strategy

Define the course and ensure business alignment

Transforming strategy into concrete actions

Put in place the structures that allow progress without micromanagement

Bridging the gap between management, teams, and service providers

Make tactical decisions to ensure the strategy remains consistent with your market, your annual, half-year, quarterly objectives, and the reality of your resources. 

Transforming AI into a competitive advantage without a sudden revolution, integrating it only where it truly brings value without overcomplicating things.

Elevate teams instead of replacing them, capitalize on strengths, and the current situation of each individual.

Jade Caillot, AI marketing consultant

What changes in concrete terms after
3 months

External transformation (what your market sees)

Internal transformation (what you experience on a daily basis)

Inner transformation (what you feel)

Le ultimate benefit : You become full-time executive instead of being marketing conductor in addition to everything else.

Investment & Commitment

Price: Upon request – starting from €7500 excluding VAT per quarter

The exact price depends on:

The size of your company and your marketing team
The complexity of your ecosystem (number of channels, service providers, tools)
The current level of structuring and priority projects
The level of involvement required (number of days/months)

Minimum commitment: 3 months (1 quarter)
Recommended : 6 months (2nd quarter) – preferential rate of 10% on the 2nd quarter.

How to calculate ROI

Method 1: Opportunity Cost

How much does it currently cost you to:

  • Spending 10-15 hours a week on marketing decisions instead of developing the business?
  • Missing opportunities because no one is strategically leading?
  • Having a scattered marketing strategy that doesn't generate the expected growth?

If delegating marketing management allows you to sign even just 2-3 additional clients in the quarter (because you finally have time to focus on development), the investment is more than worthwhile.

A Marketing Director on a permanent contract costs:

  • €100k to €150k/year (salary including charges + bonuses)
  • 6 months of recruitment minimum
  • Risk of casting error and the greater
  • Long-term commitment rigid

An Integrated Marketing Department costs:

  • €15k to €40k/year (depending on commitment and intensity)
  • Start in 2 weeks
  • Immediate assessment (no learning period)
  • Flexibility : renewable quarterly commitment

You save between €60k and €110k/year while having immediately operational, cutting-edge expertise.

If structured marketing management allows you to:

  • Increase your revenue by 15-20% (through a consistent strategy)
  • Reduce your acquisition costs by 10-15% (through better resource allocation)
  • Avoid 1-2 costly missteps (bad choice of channel, failed campaign)

On a turnover of €500k to €5M, the ROI is between 3x and 10x the investment.

Why now ? 

Toronto's Advantage: Anticipatory Vision on AI

From Toronto, I am at the heart of the North American AI ecosystem:

  • Vision 4-9 months in advance on the trends that are coming to Europe
  • Direct access to AI innovations from manufacturers (OpenAI, Anthropic, Google)
  • A nuanced understanding of sectoral changes before they impact the French market

What this changes for you:

  • You anticipate instead of reacting
  • You test ahead of your competitors
  • You integrate good practices when they still represent a competitive advantage

The strategic imperative: 2025-2026, the pivotal year

What is happening now:

  • Conversational AI search is changing the rules of SEO
  • AI recommendations are replacing organic discovery
  • Brands without clear differentiation get lost in generic content

Companies that structure their marketing management now gain a 12-24 month advantage over those that wait.

Those who wait will have to catch up in an already saturated market.

For whom this is NOT done

This Integrated Marketing Department Is not for you if:

For whom is this PERFECT?

This Integrated Marketing Department is for you if:

If this is the case for you:

How does it work concretely?

The 4-step process

Step 1: Positioning Audit
  • In-depth discussion about your situation, your challenges, your objectives
  • Analysis of your current marketing organization
  • Identification of priority projects and the level of involvement required

I am sending you a detailed proposal including:

  • Exact scope of the mission
  • A precise price will be based on your situation.
  • Action plan for the first quarter

You approve or we adjust together

  • Contract signing and first quarter invoicing
  • Meeting with your teams (internal and external service providers)
  • Quick audit of the existing system (tools, processes, channels)
  • Definition of the quarterly plan and rituals

  • Weekly operational meetings with the teams (1 hour)
  • Monthly strategic review with you (1-2 hours)
  • Summary monthly report
  • Ongoing adjustments and adaptations based on results

Restructuring and marketing outsourcing ellevate jade caillot

What is my level of involvement?

Starter format (€3,900/quarter):
  • 1-2 days/month (8-16 hours)
  • Ideal for SMEs with a junior marketing team
  • Strategic management + coordination + key arbitration

  • 3-4 days/month (24-32 hours)
  • Ideal for growing SMEs/mid-sized companies
  • Strategic management + coordination + AI integration + structuring rituals

  • 5-6 days/month (40-48 hours)
  • Ideal for complex SMEs or profound transformation
  • Comprehensive strategic guidance + operational management + advanced AI integration

The exact format is defined during the positioning audit based on your actual needs. Therefore, all prices are indicative; the analysis allows us to prepare a personalized quote. 

Next availability

These missions are limited to only a few companies to guarantee the quality of the management.

⚠️ Positioning audits are conducted at least 2 weeks before the start date of the mission. 

Book your discovery exchange

Introductory exchange (30 min)

You present your situation to me, I explain how I work, and together we validate whether it is relevant for you at your stage of development.

The real question you should ask yourself

In 6 months, would you like…

❌ Still coordinating marketing efforts yourself, arbitrating every decision, and chasing growth?

✅ Having a Marketing Director who strategically guides you while you develop the business with peace of mind?

The difference between these two scenarios? A decision now.

FAQ - Ellevate Integrated Marketing Department

All the rituals take place via video conference (Zoom). I am available during European time, which is from 14:30 PM (French time). And thanks to my location, you gain access to a forward-looking perspective on AI and web innovations. 

An agency executes (campaigns, content, ads). I manage strategically: I define the direction, I coordinate ALL resources (teams + service providers), I guarantee consistency.

AI at the service of humanity. 
Marketing in the service of performance

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