Install the right sensors, interpret the right signals, and transform web data into strategic levers.
Understanding what's working (and what's not) on your site or platform is essential for driving growth. Too many businesses miss out on key insights simply because they don't have a customized tracking system.
Our interventions on GA4 and Google Tag Manager are 100% tailor-made: no generic reports, but dashboards that speak the language of your business.
Whether you have a website, an e-commerce site, or a SaaS application, we implement tracking tailored to your challenges and tools. Key features of your data analysis include:
Too often, our new customers have had the bad experience of the giant spreadsheet document with no real explanation.
At Ellevate, we make sure you understand what all those numbers actually mean about your users and your brand.
We create clear, personalized dashboards that can be used directly in marketing, sales, or management meetings. The idea is to stop getting bogged down in useless KPIs and focus on only what really matters for your decisions, while understanding each piece of data.
Do you have doubts about your current tracking? Are your figures inconsistent between tools? We offer a comprehensive audit of your current GA4/GTM implementation to identify gaps, duplicates, errors, and potential optimizations.
GA4 is the new version of Google Analytics. It allows you to better track your visitors, conversions, and campaigns across all devices. It replaced Universal Analytics in July 2023.
Google Tag Manager is a tool that allows you to add and manage all your pixels, scripts, and tracking tags (Meta, TikTok, Google Ads, etc.) without touching your site's code.
This is precisely our role. We create dashboards adapted to your internal uses, readable and understandable by all. And above all, we take the time to explain how to understand them.
Yes. Shopify gives you trends, but GA4 gives you a complete strategic view: traffic origin, behavior by device, conversions by source, etc. It's complementary, and essential if you do advertising or SEO.
Yes, if configured correctly. GA4 can be GDPR compliant provided you disable data sharing with Google, anonymize IPs, configure consents through a CMP, and properly manage data retention periods.
Speak with a strategist to assess the potential of a collaboration.
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